Instagram automation for modern businesses
Instagram automation that turns comments and DMs into customer conversations
ReplyFlow by MRGILAS helps businesses respond faster, send private replies from comment triggers, organize Instagram conversations and guide interested people toward the right next step.
Built for Instagram Business and Creator accounts. Available capabilities depend on account permissions and workspace configuration.
Comment: “PRICE”
ReplyFlow: Sends a private reply with product details and a tracked button.
Next: The conversation appears in your inbox for follow-up.
Built for growing brands, stores and teams
Less manual work, more useful conversations
Be present when customer intent is highest
When someone comments on a Reel, replies to a Story or sends a keyword in a DM, ReplyFlow can help you respond without making them wait for a manual reply.
Respond faster
Deliver a relevant first response while the customer is still engaged with your content.
Capture real intent
Use keywords to distinguish product questions, price requests, booking interest and support needs.
Keep conversations organized
Bring Instagram DMs and comment activity into a structured workspace instead of relying on a crowded phone inbox.
Core capabilities
One workflow from engagement to follow-up
Comment-to-DM automation
Send a private Instagram reply when a selected keyword appears under a post or Reel, or configure an automation for broader comment matching.
Story reply triggers
Continue the conversation when people reply to an Instagram Story with a relevant message or keyword.
Keyword replies in DMs
Use the same intent-based automation when a person sends the keyword directly instead of leaving it in a comment.
Buttons and trackable links
Add useful actions to private replies, measure link activity and tag interested contacts when click tracking is enabled.
Unified conversation workspace
Review messages, conversation history and supported comment activity from connected Instagram professional accounts.
Performance insights
Understand conversation volume, response activity and automation engagement with available inbox and click metrics.
How ReplyFlow works
Launch your first Instagram automation in three steps
Connect your account
Connect an eligible Instagram Business or Creator account and grant the permissions required for the features you want to use.
Choose a trigger
Select a post, Reel, Story reply or supported DM keyword and define the response the customer should receive.
Review and improve
Follow conversations in the workspace and use available engagement data to refine your message, CTA and follow-up.
Built for different business models
Useful Instagram automation for every type of customer journey
E-commerce and product pages
Send product links, size guides, availability information or campaign details after a high-intent comment.
Creators, educators and coaches
Deliver resources, registration links and next-step information without manually answering the same request repeatedly.
Service businesses and agencies
Route pricing, booking and consultation interest into structured conversations that are easier to manage.
Frequently asked questions
Instagram automation, explained clearly
What is Instagram automation?
Instagram automation uses approved account permissions and predefined rules to handle selected repetitive actions, such as sending a private reply after a matching comment or organizing incoming conversations. It should support—not replace—genuine human customer care.
Can ReplyFlow send a DM when someone comments?
Yes. A Comment-to-DM automation can send a private reply when a comment matches the trigger you configure. Exact behavior depends on Instagram permissions, Meta platform rules and your enabled workspace features.
Do I need an Instagram Business account?
You need an eligible Instagram professional account—Business or Creator—for supported API-based publishing, messaging, comment and analytics features. Personal accounts are not supported for these capabilities.
Can I automate every Instagram message?
No. Instagram messaging is governed by Meta permissions, conversation windows and account eligibility. ReplyFlow is designed to work within the capabilities available to the connected account.
Will automation replace my team?
ReplyFlow is best used for repetitive first responses, routing and organization. Complex questions, sensitive issues and sales conversations can still be handled personally through your normal workflow.
Ready to respond faster on Instagram?
Connect an eligible professional account, configure your first trigger and turn repetitive requests into a clear conversation flow.